UniCarriers Americas Corporation
  • CEH
  • Racine, WI, USA
  • Full Time

Capital Equipment & Handling Inc. is a premier, full-line material handling company servicing Wisconsin and Northern Illinois since 1984. We are your one-stop source for anything related to material handling equipment and safety materials. Capital Equipment and Handling is a nine time winner of the prestigious UniCarriers President's Club Award. We are recognized as one of the top 10 UniCarriers Forklift Distributors in North America.

We are excited about our growth and if you do not want your career to go stagnant; take the next step and join our team!


General Summary: Achieves maximum sales profitability, growth and account penetration within an assigned territory and/or market segment by effectively selling the company's products including new and used forklifts, warehouse racking and other material handling products and/or related services. Personally, contacts and secures new business accounts/customers while maintaining existing customers.


  • Achieve equipment sales goals in new and used forklifts, allied equipment, rental and new customer generation.
  • Sell service contracts as well as parts and accessories.
  • Services existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors. Cold calling in territory.
  • Evaluate customer needs and builds productive long-lasting relationships.
  • Focuses sales efforts by studying existing and potential volume of customers.
  • Submits orders by referring to price lists and product literature.
  • Keeps management informed by submitting activity and results reports, such as daily call reports, weekly itineraries, and monthly and annual territory analyses.
  • Monitors competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc.
  • Recommends changes in products, service, and policy by evaluating results and competitive developments with customers.
  • Resolves customer complaints by investigating problems; developing solutions; preparing reports; making recommendations to management.
  • Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks.
  • Provides historical records by maintaining records on area and customer sales.
  • Maintain and expand client database within assigned territory.

Sales Representative Skills and Qualifications:

Meeting Equipment Sales Goals, Closing Skills, Territory Management, Prospecting Skills, Negotiation, Self-Confidence, Product Knowledge, Presentation Skills, Client Relationships, Motivation for Sales.


  • Proven track record of achieving equipment sales quota's
  • Computer competency Microsoft Word, Excel, PowerPoint
  • CRM experience
  • Valid Driver's License
  • High School minimum, BA/BS Preferred
  • Must live in the assigned territory


  • Medical, Dental and Vision Plans
  • 401K
  • Two weeks vacation
  • Car allowance and $0.15 per mile
  • Laptop and Printer
  • Cellphone
UniCarriers Americas Corporation
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